Jun 26, 2022
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There is a saying that says: “There is no favorable wind for a ship without direction” . As with many things in life, a company that lacks sales targets is more likely to experience problems —whether monetary or operational—in its lifetime. Having a sales plan —along with a marketing plan— is the phone number list basis for the success of your brand, product or service, since it will allow your work phone number list to focus on the same objective , accompanied by specific marketing and sales actions. Having a sales strategy not only works as a guide phone number list to obtain more and better income, it also motivates your sales force, encouraging efficiency in each of their tasks, as well as commitment to your business. Whether you want phone number list to increase your company's sales or are about to create or modify your sales process, at Aloha! We tell you how to define your sales goals and thus lay the foundations for an optimal action plan phone number list for your business. Before you start, what are your sales goals? According to experts, sales objectives —also sales goals or sales goals— are called all those specific results that the commercial phone number list of a business wants to achieve. In this way, you will be able to define a clear and achievable sales and productivity forecast , in order to create a solid sales plan. Basically, we have to emphasize that sales objectives should serve as a purpose for the phone number list sales force, as well as being a metric for managers to measure and improve their business plan. Here are the most common types of sales goals: 1. Profitability targets As its name mentions, these types of goals are focused on the commercial phone number list seeking to generate the highest profit margin for the company. Establishing common goals regarding the phone number list profitability of your business will allow you to have a point of balance between the resources that are invested and the profits that they generate phone number list for your business. In fact, one of the most used metrics when talking about profitability objectives is the Return on Investment —Return of Investment or ROI—, which will allow us to know if the operational and monetary efforts are generating income for our organization. 2. Volume goals Along with profitability, another goal of a sales plan is volume. Volume sales goals are geared toward achieving the phone number list highest possible product sales . This is normally observable in the retail market, but can be used in practically any commercial activity. Experts point out that, normally, volume-oriented sales strategies generally contemplate the reduction of profit margins in favor phone number list of obtaining a greater displacement of the product. 3. Market share objectives This type of sales goal goes hand in hand with the volume goal. And it is that the phone number list main goal is to increase the percentage of penetration within a specific market . By way of analogy, market share objectives are like the fight between David and Goliath, because the main goal is to win —through your product or service— a share of the market from companies with more years of experience and existence , while increasing your number phone number list of customers. 4. Loyalty goals The phone number list purpose of this type of goal is to keep current customers loyal to our brand , by offering them offers, products or services that motivate them to return to us and acquire more of our stock. The key metric of a loyalty-oriented sales strategy is the Life Time Value (LTV) or customer lifetime value . The LTV indicates the amount phone number list of income and profit that a client will generate for us during a certain period of time, and the sales objective will always be to increase it.